Cybersecurity A Business Perspective

By: Rob Arnold 
Founder of Threat Sketch

Experts agree and studies show that executive involvement is critical to managing cyber risk. But what exactly does that look like to the owners, board members and top managers of resource constrained small and medium businesses? This guide strips away the technical aspects and illustrates how to manage the business aspects of cybersecurity.

This Step-By-Step Guide Offers:

  • A business perspective without the technical jargon.
  • A step-by-step guide for addressing cyber risk.
  • A way to align cyber spending with business objectives.

ISBN-10: 069294415X
Library of Congress Control Number: 2017913744
Dimensions: 6″ x 9″ Page Count: 100

About This Book

Cyber risk managers know that sometimes there is disconnect between the way they view cybersecurity versus the way their businesses leaders do. This communication disconnect can cause a lack of cybersecurity prioritization in a business and lead to costly, damaging breaches. Managing cyber risk requires more than firewalls and good passwords. Cash flow, insurance, relationships, and legal affairs for an organization all play major roles in managing cyber risk. Treating cybersecurity as “just an IT problem” leaves an organization exposed and unprepared. Therefore, executives and cyber risk managers have to get on the same page.

Cybersecurity: A Business Solution is a concise guide to managing cybersecurity from a business perspective, written specifically for the leaders of small and medium businesses. This book helps cyber risk managers communicate their priorities to businesses leaders by providing a step-by-step approach to managing the financial impact of cybersecurity. The strategy provides the knowledge your business leaders need to better engage with cybersecurity. The book also covers common pitfalls that lead to a false sense of security. And, to help offset the cost of higher security, it explains how business leaders can leverage investments in cybersecurity to capture market share and realize more profits.

What People Are Saying About This Book

“Executives who fail to read this book do so at their own peril. Rob Arnold’s Cybersecurity: A Business Solution offers a simple yet effective plan for small business owners to prepare for and prevent cyber attacks. . .his is not a book for the IT manager or implementation team; instead, the content speaks directly to the nontechnical business manager, raising the level of awareness for a critically important issue that can, quite literally, bring down a business.” Foreword Reviews

“ Cybersecurity: A Business Solution is a guide to help companies’ senior leadership understand what the risks are and the steps they can take to minimize them. . .The author is also realistic and understands the day-to-day challenges of a business owner. . . In the end, if you’re a business owner, you may decide not to implement the tips that Arnold offers—but at least you’ll know what you’ll be risking.”  BlueInk Review

Good information presented clearly. A good overview of cyber security management for small business leaders. The authors covers the basics to start and maintain a program. While it is focused on small business it could function as an explainer for someone new to the concepts in larger businesses.” Keith: Amazon Customer

Don’t think that your business is too small to be a cyber target! I fully believe that Arnold’s breadth and depth of experience benefits us as small business users and I also recommend this book for non-profit organizations which should be able to substitute the for-profit thinking with the non-profit’s mission-driven objectives.” Phil, Amazon Customer


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