Cybersecurity A Business Perspective

By: Rob Arnold 
Founder of Threat Sketch

Experts agree and studies show that executive involvement is critical to managing cyber risk. But what exactly does that look like to the owners, board members and top managers of resource constrained small and medium businesses? This guide strips away the technical aspects and illustrates how to manage the business aspects of cybersecurity.

This Step-By-Step Guide Offers:

  • A business perspective without the technical jargon.
  • A step-by-step guide for addressing cyber risk.
  • A way to align cyber spending with business objectives.

ISBN-10: 069294415X
Library of Congress Control Number: 2017913744
Dimensions: 6″ x 9″ Page Count: 100

About This Book

As a business leader, you might think you have cybersecurity under control because you have a great IT team. But managing cyber risk requires more than firewalls and good passwords. Cash flow, insurance, relationships, and legal affairs for an organization all play major roles in managing cyber risk. Treating cybersecurity as “just an IT problem” leaves an organization exposed and unprepared. Therefore, executives must take charge of the big picture.

Cybersecurity: A Business Solution is a concise guide to managing cybersecurity from a business perspective, written specifically for the leaders of small and medium businesses. In this book you will find a step-by-step approach to managing the financial impact of cybersecurity. The strategy provides the knowledge you need to steer technical experts toward solutions that fit your organization’s business mission. The book also covers common pitfalls that lead to a false sense of security. And, to help offset the cost of higher security, it explains how you can leverage investments in cybersecurity to capture market share and realize more profits.

What People Are Saying

“[The book] provides an executive perspective on managing cyber risk. It won’t weigh you down in technical detail, and it’s written efficiently so you can learn what you need and take actionable steps. Highly recommend.” – CEO/Wuvavi

“It presents the high-tech world of cybersecurity in a way that can be learned quickly and easily by anyone and applied to any business, no matter how small.” – MacTech

“Author Rob Arnold shares strategies companies can consider implementing to beef up their security efforts, as well as information about common pitfalls within the industry. This well-rounded read is intended for company leaders but would be a good start for someone interested in learning more about the field.” – Job Hero

 “[It] educates small and medium businesses on how to protect themselves and prepare to survive when even the best protection fails.” – Autonomous Vehicle Technology

“Executives who fail to read this book do so at their own peril. Rob Arnold’s Cybersecurity: A Business Solution offers a simple yet effective plan for small business owners to prepare for and prevent cyber attacks. . .his is not a book for the IT manager or implementation team; instead, the content speaks directly to the nontechnical business manager, raising the level of awareness for a critically important issue that can, quite literally, bring down a business.” Foreword Reviews

Don’t think that your business is too small to be a cyber target! I fully believe that Arnold’s breadth and depth of experience benefits us as small business users and I also recommend this book for non-profit organizations which should be able to substitute the for-profit thinking with the non-profit’s mission-driven objectives.” Phil, Amazon Customer

“ Cybersecurity: A Business Solution is a guide to help companies’ senior leadership understand what the risks are and the steps they can take to minimize them. . .The author is also realistic and understands the day-to-day challenges of a business owner. . . In the end, if you’re a business owner, you may decide not to implement the tips that Arnold offers—but at least you’ll know what you’ll be risking.”  BlueInk Review

Good information presented clearly. A good overview of cyber security management for small business leaders. The authors covers the basics to start and maintain a program. While it is focused on small business it could function as an explainer for someone new to the concepts in larger businesses.” Keith: Amazon Customer

For inquiries with regard to literary rights please contact Weronika Janczuk of D4EO Literary Agency (


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